Trade intelligence for emerging markets

Taiyuan iPhone: From imported products to local demand whirlwind With the popularity of smartphones,Trade intelligence for emerging markets there are a wide range of mobile phones of various brands and models on the market. However, the term "Taiyuan iPhone" is becoming more and more common, and has even become a local synonym. From the original imported products to today's hot sales, the development process of Taiyuan iPhone is full of consumer market demand and industrial upgrading. In 2007, Apple released the first-generation iPhone, and there was no corresponding purchase boom in the Taiyuan market. Consumers generally stay on more common mobile phone models such as functional phones and ordinary mobile phones, and do not know much about and trust high-priced and high-configuration iPhones.Until around 2010, with the rise of domestic smartphone manufacturers, smartphones gradually became the mainstream choice to replace traditional mobile phones. It was during this period that the phenomenon of buying iPhones gradually began to appear in the Taiyuan market. However, in the early market launch, consumers in the Taiyuan market did not have much contact with Apple's official channels. On the contrary, a large number of Apple retail stores, agents, black market dealers, etc. are gradually emerging strategically to promote iPhones to consumers who are in a hurry to enter the smartphone market. These stores are usually located in crowded areas, shopping mall entrances, mobile phone markets, electronics stores, etc. Careful consumers may also be able to find store collection codes on several hanging plaques with black letters on a white background. Of course, the purchase price is usually much higher than that of official channels. However, consumers in the Taiyuan market unexpectedly accept the "underground trading style" of the iPhone.Among them, freshness, exotic customs, social identity symbols, popular celebrity endorsements and other factors undoubtedly play a great role in promoting it. A large number of consumers have also come into contact with and learned more smartphone brands and models through iPhone, and gradually play a decisive role in the entire mobile phone market. In the subsequent market competition, the strange sales strategies of Taiyuan iPhone have become more and more diverse. Some stores adopt cash deduction, second-hand replacement and other promotional methods, some stores promise price matching, one-year free replacement and other after-sales services, and some stores set up online lottery, punching coupons and other activities at the door of the specialty store. At this time, the consumer market has also been polarized. On the one hand, some consumers are looking away, thinking that the price of iPhone is too high and the repair cost is too high, and at the same time, they have doubts about the brand enthusiasm that others admire;On the other hand, a large number of consumers have an emotional recognition of the iPhone brand and consciously become loyal fans of the iPhone. In recent years, with the gradual upgrading of consumers in the Taiyuan market and the increasing demand of consumers for smartphone performance, the market situation of Taiyuan iPhone has also changed significantly. On the one hand, under the premise that Apple's official mobile phone prices are gradually approaching the level of the international market, iPhone retail stores, agents, etc. in Taiyuan market are also gradually subject to stricter supervision; on the other hand, under the premise that Apple and local Chinese service providers have officially signed a cooperation agreement, Taiyuan's iPhone The consumer market has gradually formed a complete formal sales system. Nowadays, consumers can buy iPhones through official websites, official specialty stores and other formal sales channels, and enjoy the corresponding after-sales service.Although the changes in this market have become clear, there are still many Taiyuan iPhone consumers who are full of contrasting cuteness and sympathy: they are no longer those young people who "pursued different things" in those years, but adults with a clearer understanding of quality and high-end consumption. For the Apple brand, some consumers expressed that "the beautiful hardware design has always been the highlight of Apple. No matter what model of Apple products we buy, we can also feel the spiritual core of Apple." At the same time, as a well-known brand, Apple uses the strategy of "establishing an image and creating popular trends" to constantly strengthen its own brand value and constantly upgrade and improve the hardware and software of its products, which has become a very appealing and personalized consumer logo. From this perspectiveIn other words, the market culture represented by Taiyuan iPhone has already allowed consumers to enjoy the double benefits of its quality and value.

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