Trade intelligence for emerging markets

List of catalogs of this article:

• 1,Trade intelligence for emerging markets What will happen to the big price reduction of new energy vehicles
• 2, Will the price of new energy vehicles still be reduced
• 3, How do you view the frequent price reduction of new energy vehicles?
• 4, Talking in the front and waving in the back, the price of NIO's new car was reduced by 30,000 yuan. What's the matter?

What will happen to the big price reduction of new energy vehicles

In general, the new energy vehicle industry will be more competitive, and consumers will benefit.

The price reduction is mainly due to the cost reduction. The impact of this price reduction on the new energy vehicle market is that most of the new energy models in the price segment have been significantly affected, such as Xiaopeng P Xiaopeng G Extreme Krypton 00 BYD Seal, smart Elf No. 1, and the unreleased ideal L7, etc.

On the other hand, Tesla's price reduction may also cause other new energy vehicle manufacturers to lower prices to remain competitive. In general, the price reduction of Tesla has a positive and negative impact on the development of the new energy vehicle industry. However, with the progress of technology and the reduction of costs, the new energy vehicle industry will continue to grow.

Tesla's sharp price reduction may affect consumers' choices. Tesla has launched a series of new energy models in the Chinese market, and most of the models have been supplied domestically.

From the perspective of the long-term development of the industry, a large part of the development of China's new energy vehicle industry to today comes from the support of policies.

So the comprehensive loss is actually greater, so the price can rise back is the biggest expectation of old car owners. However, judging from the current development of the industry, it seems that the industry has not been prepared for full electrification, so there may be a macro-regulation in the car market in the second half of the year. We can only wait and see what specific measures will take.

Will the price of new energy vehicles still be reduced

1. Yes. There is a contradiction between "overgrowing capacity" and "relatively insufficient demand" in the automobile market. The competition in the new energy vehicle market will occupy the main position in the market by reducing costs and improving the market share of new energy. China's new manufacturing policy has been implemented, and the price of new energy vehicles will be reduced.

2. Will. According to the official website of Auto Home, the production capacity of new energy vehicles has been greatly improved. Many enterprises are expanding their production capacity. The phenomenon of insufficient production capacity has appeared. New regulations such as government subsidies and tax incentives are also being implemented, which can effectively alleviate the price pressure of new energy vehicles, and the price of new energy vehicles will gradually fall. Drop.

3. Therefore, there will be a price reduction wave for new energy vehicles, but the magnitude will not be too large.

How do you view the frequent price reduction of new energy vehicles?

Competitive pressure The automobile market is fiercely competitive, and various manufacturers are competing for market share. At present, the sales of new energy vehicles are rising, while the sales of traditional fuel vehicles are gradually declining.

The first reason is that the new energy vehicle industry has experienced rapid expansion for several years, and various supply chains are slowly increasing supply than demand. Coupled with the scale effect, the cost is falling rapidly. The price of upstream raw materials is also falling rapidly.

The new energy vehicle industry is a highly technology-dependent industry. The progress of technology can bring about a decrease in costs and an improvement in performance. For example, batteries are one of the most important core components of new energy vehicles, and the decline in battery costs can directly affect the price of new energy vehicles.

First, due to the continuous progress and popularization of new energy technology, manufacturing costs are also gradually decreasing. In this way, merchants can reduce prices and discounts directly to consumers, which not only increases sales, but also improves brand influence, which is a win-win situation. That's why this wise decision was made.

Talking in the front and waving in the back, the price of NIO's new car was reduced by 30,000 yuan. What's the matter?

First of all, in the face of the increasingly intense price war in the car market as a whole, in order to reduce costs, increase profits and attract more potential users, NIO canceled lifetime free power replacement and reduced the price by 30,000 yuan to increase sales and revenue.

In the past, Li Bin, the helmsman of NIO Automobile, disdained the price war, saying that the price reduction of cars is harmful to old users, and NIO's bottom line is to be kind to users. Now in the face of the cruel reality, NIO has also compromised and officially announced that the whole series of models will be reduced by 30,000 yuan.

On the whole, from June 12, 2023, the starting price of all new cars under NIO will be reduced by 30,000 yuan. In this way, the purchase price of the lowest NIO ET5 vehicle has been directly reduced to less than 300,000 yuan (280,000 yuan), while the Baas version only costs 280,000 yuan.

This means that you can buy an ET5 for less than 300,000 yuan, while the new ES6 has been reduced by 30,000 yuan in less than a month. It also means that Li Bin, who unanimously emphasized that the price would not be reduced, finally began to be soft... Source: NIO At the financial report conference call three days ago, Li Bin also reiterated that sales will not be obtained by reducing allocation or price adjustment.

NIO announced a reduction of 30,000 yuan in the price of the whole series of models. Specifically, the rights and interests of the first owner of the new car purchase user are adjusted to: 6-year or 150,000-kilometer warranty for the whole vehicle, of which the three-electric system can enjoy a 10-year unlimited mileage warranty; 6-year free vehicle networking; lifetime free road rescue.

Finally, NIO lost to reality. On June 12, NIO announced the price reduction of all models by 30,000 yuan. Taking NIO ET5 as an example, the starting price of the whole vehicle after the price reduction is 2.8 million yuan, and the starting price of BaaS (battery leasing scheme) is 2.8 million yuan.